Essentials of contemporary advertising

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Essentials of contemporary advertising

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Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessib...

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Bibliografski detalji
Glavni autor:	Arens, William F.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston McGraw-Hill 2007
Teme:	Advertising,Quảng cáo
Oznake:	Dodaj oznaku Bez oznaka, Budi prvi tko označuje ovaj zapis!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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