Essentials of contemporary advertising
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessib...
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| Format: | Book |
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Boston
McGraw-Hill
2007
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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by Arens, William F.
Published 2009
Published 2009
Institutions:
Trung tâm Học liệu Trường Đại học Cần Thơ
Search Result 2
by Arens, William F.
Published 2007
Published 2007
Institutions:
Trung tâm Học liệu Trường Đại học Cần Thơ