Essentials of contemporary advertising
Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessib...
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| 格式: | 圖書 |
| 語言: | Undetermined |
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Boston
McGraw-Hill
2007
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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