Marketing management in the 21st Century
(Pearson Education) Emphasizes the important role marketing has to play in companies these days both in terms of creating value for firm stakeholders, and as a source of information about customers, competition, and the general business environment. Softcover. DLC: Marketing--Management. (Pearson Ed...
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Upper Saddle River, N.J
Prentice Hall,
2001
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| Teme: | |
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