Marketing management : A strategic decision - making approach
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...
में बचाया:
| स्वरूप: | पुस्तक |
|---|---|
| भाषा: | Undetermined |
| प्रकाशित: |
Boston
McGraw-Hill/Irwin
2005
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| विषय: | |
| टैग : |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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समान संसाधन
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Marketing management, a behavioral systems approach
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Marketing management in the 21st Century
द्वारा: Capon, Noel
प्रकाशित: (2001)