Marketing management :

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Marketing management : A strategic decision - making approach

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...

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Bibliografske podrobnosti
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston McGraw-Hill/Irwin 2005
Teme:	Marketing,Tiếp thị Management.,Quản trị
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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