Marketing management : A strategic decision - making approach
Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...
Đã lưu trong:
| Formáid: | Leabhar |
|---|---|
| Teanga: | Undetermined |
| Foilsithe: |
Boston
McGraw-Hill/Irwin
2005
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| Ábhair: | |
| Clibeanna: |
Cuir Clib Leis
Gan Chlibeanna, Bí ar an gcéad duine leis an taifead seo a chlibeáil!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Míreanna Comhchosúla
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Marketing management :
le: Peter, J. Paul
Foilsithe: (2007) -
Global marketing management
le: Keegan, Warren J.
Foilsithe: (2002) -
Marketing management and information :
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Foilsithe: (1967) -
Marketing management, a behavioral systems approach
le: Field, George Albert
Foilsithe: (1966) -
Marketing management in the 21st Century
le: Capon, Noel
Foilsithe: (2001)