Marketing management : A strategic decision - making approach

Marketing Management, 5/e by Mullins, Walker, Boyd, and Larreche is specifically designed for courses in which decision-focused cases are an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic decision making sets...

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书目详细资料
格式:	图书
语言:	Undetermined
出版:	Boston McGraw-Hill/Irwin 2005
主题:	Marketing,Tiếp thị Management.,Quản trị
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing management : A strategic decision - making approach

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