Successful direct marketing methods : interactive, database, and customer-based marketing for digital age

irect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budge...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Stone, Bob
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: New York McGraw-Hill 2008
विषय:
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