Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
irect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budge...
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| Formato: | Libro |
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New York
McGraw-Hill
2008
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