Successful direct marketing methods : interactive, database, and customer-based marketing for digital age
irect marketing has grown beyond its roots in traditional mail order to embrace a host of new technologies, customer relationship-building techniques, and performance measures. Today, businesses and nonprofits of all kinds use direct marketing, which now garners 25% of the U.S. marketer's budge...
Wedi'i Gadw mewn:
| Prif Awdur: | Stone, Bob |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
New York
McGraw-Hill
2008
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| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Eitemau Tebyg
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Direct marketing :
gan: McDonal, Wiliam J.
Cyhoeddwyd: (1998) -
Profitable direct marketing
gan: Matitland, Iain.
Cyhoeddwyd: (1998) -
Profitable direct marketing /
gan: Jay, Ros.
Cyhoeddwyd: (1998) -
Exploring direct marketing /
gan: Patterson, Maurice.
Cyhoeddwyd: (1999) -
Direct marketing : strategy, planning, execution /
gan: Nash, Edward L.
Cyhoeddwyd: (2000)