Principles of customer relationship management
The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
| Publicado: |
Mason, Ohio
Thomson/South-Western
2008
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