Principles of customer relationship management

The textbook is lively and will hold students' interest with its unusual and interesting vignettes from the gaming, hotel, banking, airline, charge-card, supermarket, retailing, and package goods industries. This book acquaints students with the various approaches and applications but does not...

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Detalles Bibliográficos
Autor Principal: Baran, Roger J.
Formato: Libro
Idioma:Undetermined
Publicado: Mason, Ohio Thomson/South-Western 2008
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