Customer be havior : Buying, having, and being

This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
मुख्य लेखक: Solomon, Michael R.
स्वरूप: पुस्तक
भाषा:Undetermined
प्रकाशित: New Jersey Prentical Hall 2001
विषय:
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