Customer be havior : Buying, having, and being
This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and hip trends. Chapter topics look at consumers as individuals and decision-makers, income and social class, various subcultures, and cultural influences on consumer...
Αποθηκεύτηκε σε:
| Κύριος συγγραφέας: | |
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| Μορφή: | Βιβλίο |
| Γλώσσα: | Undetermined |
| Έκδοση: |
New Jersey
Prentical Hall
2001
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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ανά Solomon, Michael R.
Έκδοση 2018
Έκδοση 2018
Thư viện lưu trữ:
Trung tâm Học liệu Trường Đại học Cần Thơ
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