Direct marketing : An integrated approach
This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Boston
Irwin
1998
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| 主題: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
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| 100 | |a McDonal, Wiliam J. | ||
| 245 | 0 | |a Direct marketing : | |
| 245 | 3 | |b An integrated approach | |
| 245 | 0 | |c Wiliam J. McDonal | |
| 260 | |a Boston | ||
| 260 | |b Irwin | ||
| 260 | |c 1998 | ||
| 520 | |a This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing. | ||
| 650 | |a Direct marketing,Direct marketing | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||