Direct marketing : An integrated approach
This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.
Wedi'i Gadw mewn:
| Prif Awdur: | McDonal, Wiliam J. |
|---|---|
| Fformat: | Llyfr |
| Iaith: | Undetermined |
| Cyhoeddwyd: |
Boston
Irwin
1998
|
| Pynciau: | |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
Eitemau Tebyg
-
Profitable direct marketing
gan: Matitland, Iain.
Cyhoeddwyd: (1998) -
Profitable direct marketing /
gan: Jay, Ros.
Cyhoeddwyd: (1998) -
Exploring direct marketing /
gan: Patterson, Maurice.
Cyhoeddwyd: (1999) -
Direct marketing : strategy, planning, execution /
gan: Nash, Edward L.
Cyhoeddwyd: (2000) -
Exploring direct and relationship marketing
gan: Evans, Martin
Cyhoeddwyd: (2004)