Direct marketing : An integrated approach

This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.

Saved in:
Bibliographic Details
Main Author: McDonal, Wiliam J.
Format: Book
Language:Undetermined
Published: Boston Irwin 1998
Subjects:
Tags: Add Tag
No Tags, Be the first to tag this record!
Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ

Similar Items