Direct marketing : An integrated approach
This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.
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| Hlavní autor: | McDonal, Wiliam J. |
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| Médium: | Kniha |
| Jazyk: | Undetermined |
| Vydáno: |
Boston
Irwin
1998
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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