Direct marketing : An integrated approach
This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.
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| Format: | Book |
| Language: | Undetermined |
| Published: |
Boston
Irwin
1998
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing. |
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