Direct marketing : An integrated approach

This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.

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Bibliografske podrobnosti
Glavni avtor:	McDonal, Wiliam J.
Format:	Knjiga
Jezik:	Undetermined
Izdano:	Boston Irwin 1998
Teme:	Direct marketing,Direct marketing
Oznake:	Označite Brez oznak, prvi označite!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Opis
Izvleček:	This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.

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