Direct marketing : An integrated approach
This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing.
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| Format: | Książka |
| Język: | Undetermined |
| Wydane: |
Boston
Irwin
1998
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| Hasła przedmiotowe: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Streszczenie: | This book covers in a very clear and structured manner the basics of direct marketing, including sections on creatives and database marketing. |
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