Essentials of contemporary advertising

"Essentials of Contemporary Advertising, 3/e" by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundament...

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Autor principal: Arens, William F.
Formato: Livro
Idioma:Undetermined
Publicado em: Boston McGraw-Hill Irwin 2009
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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