Gimme! : The human nature of successful marketing

Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nat...

ver descrição completa

Na minha lista:
Detalhes bibliográficos
Autor principal: Hallward, John
Formato: Livro
Idioma:Undetermined
Publicado em: Hoboken, N.J. John Wiley & Sons 2007
Assuntos:
Tags: Adicionar Tag
Sem tags, seja o primeiro a adicionar uma tag!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nature to make marketing — and advertising — work better.