Gimme! :

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Gimme! : The human nature of successful marketing

Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nat...

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Xehetasun bibliografikoak
Egile nagusia:	Hallward, John
Formatua:	Liburua
Hizkuntza:	Undetermined
Argitaratua:	Hoboken, N.J. John Wiley & Sons 2007
Gaiak:	Advertising,Branding (Marketing),Human behavior Brand name products
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Antzeko izenburuak

Hoàn thiện thương hiệu cá nhân
Argitaratua: (2006)

Designing brand experiences
nork: Landa, Robin
Argitaratua: (2006)

Sonic branding :
nork: Jackson, Daniel M.
Argitaratua: (2003)

FCB-Ulka brand building advertising : concepts and cases /
nork: Parameswaran, M. G.
Argitaratua: (2001)

Living Brands :
nork: Nadeau, Raymond
Argitaratua: (2007)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
nork: Ries, Al
Argitaratua: (2010)

Định vị :
nork: Ries, Al
Argitaratua: (2004)

Định vị: Trận chiến về trí lực ngày nay
nork: Al Ries
Argitaratua: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
nork: Marconi, Joe.
Argitaratua: (2000)

Branding across borders : a guide to global brand marketing /
nork: Gregory, James R.
Argitaratua: (2001)

Asian brand strategy :
nork: Roll, Martin
Argitaratua: (2006)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
nork: Temporal, Paul
Argitaratua: (2007)

Định vị thương hiệu =
nork: Trout, Jack
Argitaratua: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
nork: Haig, Matt
Argitaratua: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
nork: Haig, Matt
Argitaratua: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
nork: Ries, Al
Argitaratua: (2004)

Xây dựng thương hiệu du lịch cho thành phố
nork: Nguyễn, Văn Dung
Argitaratua: (2009)

Branding @ the digital age /
Argitaratua: (2001)

Đặt tên cho thương hiệu :
nork: Tai, Jacky
Argitaratua: (2010)

Sell the brand first
nork: Stiff, Dan
Argitaratua: (2006)

Xây dựng thương hiệu du lịch cho thành phố
nork: Nguyễn, Văn Dung
Argitaratua: (2009)

Xây dựng và phát triển thương hiệu
nork: Vũ, Chí Lộc
Argitaratua: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
nork: Al Ries
Argitaratua: (2003)

Xây dựng và phát triển thương hiệu
Argitaratua: (2005)

Brand positioning :
nork: Sengupta, Subroto
Argitaratua: (2005)

Xây dựng thương hiệu mạnh và thành công
nork: Gregry, James R.
Argitaratua: (2004)

Khác biệt hay là chết
nork: Jack Trout
Argitaratua: (2004)

Bong bóng thương hiệu :
nork: Gerzema, John
Argitaratua: (2009)

The 11 immutable laws of Internet branding /
nork: Ries, Laura.
Argitaratua: (2000)

Strategic brand management : Building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2013)

Strategic brand management building, measuring, and managing brand equity
nork: Keller, Kevin Lane
Argitaratua: (2008)

Building brand identity : a strategy for success in a hostile marketplace /
nork: Upshaw, Lynn B.
Argitaratua: (1995)

Thương hiệu dành cho lãnh đạo :
nork: Moore, Richard
Argitaratua: (2007)

Quản trị tài sản nhãn hiệu
nork: Đào Công Bình
Argitaratua: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
nork: Dương, Hữu Hạnh
Argitaratua: (2005)

Quản trị thương hiệu hàng hóa
nork: Trương, Đình Chiến
Argitaratua: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
nork: Richard Moore
Argitaratua: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
nork: Lê Anh Cường
Argitaratua: (2003)

Đơn giản là hoàn hảo
nork: Trout, Jack
Argitaratua: (2004)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
nork: Haig, Matt
Argitaratua: (2004)

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