Gimme! :

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Gimme! : The human nature of successful marketing

Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nat...

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Αποθηκεύτηκε σε:

Λεπτομέρειες βιβλιογραφικής εγγραφής
Κύριος συγγραφέας:	Hallward, John
Μορφή:	Βιβλίο
Γλώσσα:	Undetermined
Έκδοση:	Hoboken, N.J. John Wiley & Sons 2007
Θέματα:	Advertising,Branding (Marketing),Human behavior Brand name products
Ετικέτες:	Προσθήκη ετικέτας Δεν υπάρχουν, Καταχωρήστε ετικέτα πρώτοι!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Παρόμοια τεκμήρια

Hoàn thiện thương hiệu cá nhân
Έκδοση: (2006)

Designing brand experiences
ανά: Landa, Robin
Έκδοση: (2006)

Sonic branding :
ανά: Jackson, Daniel M.
Έκδοση: (2003)

FCB-Ulka brand building advertising : concepts and cases /
ανά: Parameswaran, M. G.
Έκδοση: (2001)

Living Brands :
ανά: Nadeau, Raymond
Έκδοση: (2007)

22 quy luật bất biến trong xây dựng thương hiệu và 11 quy luật bất biến trong xây dựng thương hiệu trên internet =
ανά: Ries, Al
Έκδοση: (2010)

Định vị :
ανά: Ries, Al
Έκδοση: (2004)

Định vị: Trận chiến về trí lực ngày nay
ανά: Al Ries
Έκδοση: (2004)

The brand marketing book : creating, managing, and extending the value of your brand /
ανά: Marconi, Joe.
Έκδοση: (2000)

Branding across borders : a guide to global brand marketing /
ανά: Gregory, James R.
Έκδοση: (2001)

Asian brand strategy :
ανά: Roll, Martin
Έκδοση: (2006)

Bí quyết xây dựng thành công những thương hiệu hàng đầu Châu Á =
ανά: Temporal, Paul
Έκδοση: (2007)

Định vị thương hiệu =
ανά: Trout, Jack
Έκδοση: (2004)

Bí quyết thành công 100 thương hiệu hàng đầu thế giới =
ανά: Haig, Matt
Έκδοση: (2005)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
ανά: Haig, Matt
Έκδοση: (2005)

Định vị cuộc chiến giành vị trí trong tâm trí khách hàng
ανά: Ries, Al
Έκδοση: (2004)

Xây dựng thương hiệu du lịch cho thành phố
ανά: Nguyễn, Văn Dung
Έκδοση: (2009)

Branding @ the digital age /
Έκδοση: (2001)

Đặt tên cho thương hiệu :
ανά: Tai, Jacky
Έκδοση: (2010)

Sell the brand first
ανά: Stiff, Dan
Έκδοση: (2006)

Xây dựng thương hiệu du lịch cho thành phố
ανά: Nguyễn, Văn Dung
Έκδοση: (2009)

Xây dựng và phát triển thương hiệu
ανά: Vũ, Chí Lộc
Έκδοση: (2007)

22 điều luật xây dựng thương hiệu: Cách làm cho sản phẩm hay dịch vụ có thương hiệu tầm cở quốc tế
ανά: Al Ries
Έκδοση: (2003)

Xây dựng và phát triển thương hiệu
Έκδοση: (2005)

Brand positioning :
ανά: Sengupta, Subroto
Έκδοση: (2005)

Xây dựng thương hiệu mạnh và thành công
ανά: Gregry, James R.
Έκδοση: (2004)

Bong bóng thương hiệu :
ανά: Gerzema, John
Έκδοση: (2009)

Khác biệt hay là chết
ανά: Jack Trout
Έκδοση: (2004)

The 11 immutable laws of Internet branding /
ανά: Ries, Laura.
Έκδοση: (2000)

Strategic brand management : Building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2013)

Strategic brand management building, measuring, and managing brand equity
ανά: Keller, Kevin Lane
Έκδοση: (2008)

Building brand identity : a strategy for success in a hostile marketplace /
ανά: Upshaw, Lynn B.
Έκδοση: (1995)

Thương hiệu dành cho lãnh đạo :
ανά: Moore, Richard
Έκδοση: (2007)

Quản trị tài sản nhãn hiệu
ανά: Đào Công Bình
Έκδοση: (2003)

Quản trị tài sản thương hiệu: Cuộc chiến giành vị trí trong tâm trí khách hàng =
ανά: Dương, Hữu Hạnh
Έκδοση: (2005)

Quản trị thương hiệu hàng hóa
ανά: Trương, Đình Chiến
Έκδοση: (2005)

Thương hiệu dành cho lãnh đạo: Những điều bạn cần biết để tạo nên một thương hiệu mạnh
ανά: Richard Moore
Έκδοση: (2003)

Tạo dựng và quản trị thương hiệu: Danh tiếng lợi nhuận
ανά: Lê Anh Cường
Έκδοση: (2003)

Đơn giản là hoàn hảo
ανά: Trout, Jack
Έκδοση: (2004)

Sự thật về 100 thất bại thương hiệu lớn nhất của mọi thời đại =
ανά: Haig, Matt
Έκδοση: (2004)