Gimme! : The human nature of successful marketing
Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nat...
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| Glavni avtor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Hoboken, N.J.
John Wiley & Sons
2007
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00975nam a2200229Ia 4500 | ||
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| 001 | CTU_162760 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 24.95 | ||
| 082 | |a 658.8 | ||
| 082 | |b H181 | ||
| 100 | |a Hallward, John | ||
| 245 | 0 | |a Gimme! : | |
| 245 | 4 | |b The human nature of successful marketing | |
| 245 | 0 | |c John Hallward | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2007 | ||
| 520 | |a Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nature to make marketing — and advertising — work better. | ||
| 650 | |a Advertising,Branding (Marketing),Human behavior | ||
| 650 | |x Brand name products | ||
| 904 | |i Giang | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||