Gimme! : The human nature of successful marketing

Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nat...

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Auteur principal: Hallward, John
Format: Livre
Langue:Undetermined
Publié: Hoboken, N.J. John Wiley & Sons 2007
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ