Gimme! : The human nature of successful marketing

Gimme! is a breakthrough collection of research showing how marketing follows our evolutionary features, and how marketers can better leverage human nature. In simple and evocative language, backed by solid data and decades of experience, Hallward explains how you can apply the insights of human nat...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Hallward, John
Format: Buch
Sprache:Undetermined
Veröffentlicht: Hoboken, N.J. John Wiley & Sons 2007
Schlagworte:
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ