Marketing management, a behavioral systems approach

Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing...

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Bibliographic Details
Main Author: Field, George Albert
Format: Book
Language:Undetermined
Published: Columbus, Ohio C. E. Merrill Books 1966
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ