Marketing management, a behavioral systems approach
Contents: Marketing management: an overview; Pivotal concepts in the behavioral sciences; Pivotal concepts in marketing...
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| Main Author: | Field, George Albert |
|---|---|
| Format: | Book |
| Language: | Undetermined |
| Published: |
Columbus, Ohio
C. E. Merrill Books
1966
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| Subjects: | |
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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