Analytical marketing

This book stems from a latent need we perceived in our joint research work. During our construction of analytical models for various decision problems in marketing, the question arose as to whether the type of output we were producing would be taught to students specializing in marketing.

Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awdur: Simon, Leonard S.
Fformat: Llyfr
Iaith:Undetermined
Cyhoeddwyd: New York Harcourt, Brace & World 1970
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ