Marketing research : Text and cases
The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases offer engaging real-world problems that test the student’s research and analysis skills.
保存先:
| 第一著者: | McGown, K. L. |
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| フォーマット: | 図書 |
| 言語: | Undetermined |
| 出版事項: |
Cambridge, Mass.
Winthrop Publishers
1979
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| 主題: | |
| タグ: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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