Marketing research : Text and cases

The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases offer engaging real-world problems that test the student’s research and analysis skills.

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Bibliografske podrobnosti
Glavni avtor: McGown, K. L.
Format: Knjiga
Jezik:Undetermined
Izdano: Cambridge, Mass. Winthrop Publishers 1979
Teme:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ