Marketing research : Text and cases
The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases offer engaging real-world problems that test the student’s research and analysis skills.
Gardado en:
| Autor Principal: | |
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| Formato: | Libro |
| Idioma: | Undetermined |
| Publicado: |
Cambridge, Mass.
Winthrop Publishers
1979
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00848nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186083 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.83 | ||
| 082 | |b M146 | ||
| 100 | |a McGown, K. L. | ||
| 245 | 0 | |a Marketing research : | |
| 245 | 0 | |b Text and cases | |
| 245 | 0 | |c K. L. McGown | |
| 260 | |a Cambridge, Mass. | ||
| 260 | |b Winthrop Publishers | ||
| 260 | |c 1979 | ||
| 520 | |a The book provides clear explanations of complex issues and includes helpful charts, graphs, figures, sample questionnaires, and case studies which make important points easier to grasp. The practice cases offer engaging real-world problems that test the student’s research and analysis skills. | ||
| 650 | |a Marketing research,Nghiên cứu tiếp thị | ||
| 910 | |a Hải | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||