Marketing research in a marketing environment
This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Burr Ridge, Ill.
Irwin
1994
|
| Những chủ đề: | |
| Các nhãn: |
Thêm thẻ
Không có thẻ, Là người đầu tiên thẻ bản ghi này!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01173nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186368 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 153.17 | ||
| 082 | |a 658.83 | ||
| 082 | |b D579 | ||
| 100 | |a Dillon, William R. | ||
| 245 | 0 | |a Marketing research in a marketing environment | |
| 245 | 0 | |c William R. Dillion, Thomas J. Madden, Neil H. Firtle | |
| 260 | |a Burr Ridge, Ill. | ||
| 260 | |b Irwin | ||
| 260 | |c 1994 | ||
| 520 | |a This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistical analysis. This approach reveals how marketing research is really done and how it fits into a product's life cycle. The third edition weaves marketing research into the product management function to help students better understand why research is conducted in the first place. | ||
| 650 | |a Marketing research,Nghiên cứu thị trường | ||
| 904 | |i Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||