Marketing research in a marketing environment

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...

Celý popis

Uloženo v:
Podrobná bibliografie
Hlavní autor: Dillon, William R.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Burr Ridge, Ill. Irwin 1994
Témata:
Tagy: Přidat tag
Žádné tagy, Buďte první, kdo otaguje tento záznam!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ