Marketing research in a marketing environment

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...

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Kaydedildi:
Detaylı Bibliyografya
Yazar: Dillon, William R.
Materyal Türü: Kitap
Dil:Undetermined
Baskı/Yayın Bilgisi: Burr Ridge, Ill. Irwin 1994
Konular:
Etiketler: Etiketle
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ