Marketing research in a marketing environment

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...

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Bibliografske podrobnosti
Glavni avtor: Dillon, William R.
Format: Knjiga
Jezik:Undetermined
Izdano: Burr Ridge, Ill. Irwin 1994
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