Marketing research in a marketing environment

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...

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書目詳細資料
主要作者: Dillon, William R.
格式: 圖書
語言:Undetermined
出版: Burr Ridge, Ill. Irwin 1994
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ