Marketing research in a marketing environment

This version of "Marketing Research in a Marketing Environment" teaches students what market research is all about both in theory and in practice, with all of the real challenges, tools and solutions. In this book, the practical uses of marketing research are stressed over heavy statistica...

Täydet tiedot

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Bibliografiset tiedot
Päätekijä: Dillon, William R.
Aineistotyyppi: Kirja
Kieli:Undetermined
Julkaistu: Burr Ridge, Ill. Irwin 1994
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