Advertising management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...

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Hlavní autor: Aaker, David A.
Médium: Kniha
Jazyk:Undetermined
Vydáno: Englewood Cliffs, N.J. Prentice-Hall 1987
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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