Advertising management

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Advertising management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...

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Библиографические подробности
Главный автор:	Aaker, David A.
Формат:	‌
Язык:	Undetermined
Опубликовано:	Englewood Cliffs, N.J. Prentice-Hall 1987
Предметы:	Advertising,Quảng cáo Management,Quản lý
Метки:	Добавить метку Нет меток, Требуется 1-ая метка записи!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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