Advertising management

Mã QR

Advertising management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...

Đã lưu trong:

书目详细资料
主要作者:	Aaker, David A.
格式:	图书
语言:	Undetermined
出版:	Englewood Cliffs, N.J. Prentice-Hall 1987
主题:	Advertising,Quảng cáo Management,Quản lý
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

相似书籍

Ogilvy on advertising
由: Ogilvy, David
出版: (1983)

Advertising & IMC :
由: Moriarty, Sandra E.
出版: (2015)

Beyond advertising :
由: Wind, Yoram
出版: (2016)

Essentials of contemporary advertising
由: Arens, William F.
出版: (2007)

Essentials of contemporary advertising
由: Arens, William F.
出版: (2007)

The end of advertising as we know it
由: Zyman, Sergio
出版: (2002)

Contemporary advertising
由: Arens, William F
出版: (2006)

Advertising and sales promotion
由: Kaser, Ken
出版: (2013)

Advertising : from fundamentals to strategies /
由: Rothschild, Michael L.
出版: (1987)

Advertising and promotion : an integrated marketing communications perspective
由: Belch, George E
出版: (2018)

Advertising & promotion
由: Hackley, Christopher E
出版: (2010)

Visual merchandising & display
由: Pegler, Martin M.
出版: (1995)

Advances in Advertising Research
由: Banks, Ivana Busljeta
出版: (2015)

Marketing management for small and medium enterprises: Promotion and advertising
由: Business School of the National Economics Univ. of Hanoi
出版: (2001)

Creative strategy in advertising /
由: Jewler, A. Jerome.
出版: (2001)

Quảng cáo theo phong cách Ogilvy
由: Ogilvy, David
出版: (2015)

Advertising copywriting /
由: Burton, Philip Ward, 1910-
出版: (1999)

Lên một kế hoạch quảng cáo theo pơhong cách Che Guevara
由: Levinson, Jay Corad
出版: (2003)

The design of advertising
由: Nelson, Roy Paul
出版: (1994)

Advertising age handbook of advertising /
由: Lewis, Herschell Gordon, 1926-
出版: (1999)

Effective radio advertising
由: Weinberger, Marc G.
出版: (1994)

Advertising
由: Wright, John S.
出版: (1966)

Advertising strategy :
由: Percy, Larry
出版: (1980)

Advertising in the 21st century :
由: Cowan, D. S.
出版: (1968)

Contemporary advertising
由: William F. Arens
出版: (1996)

Contemporary advertising
由: Arens, William F.
出版: (2004)

Contemporary advertising
由: Arens, William F
出版: (2002)

Advertising as communication
由: Dyer, Gillian
出版: (1982)

Contemporary advertising
由: Arens, William F.
出版: (2009)

Contemporary advertising /
由: Arens, William F.
出版: (2002)

Contemporary advertising /
由: Arens, William F.
出版: (2002)

Contemporary advertising /
由: Arens, William F.
出版: (2004)

Contemporary advertising /
由: Arens, William F.
出版: (2006)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
由: Maslen, Andy
出版: (2011)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
由: Lê, Ngọc Diễm
出版: (2016)

Ý tưởng này là của chúng mình
由: Huỳnh, Vĩnh Sơn
出版: (2016)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
由: Lê, Thị Thanh Huyền
出版: (2018)

1001 ý tưởng đột phá trong quảng cáo
由: Dupont, Luc
出版: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
由: Maslen, Andy
出版: (2015)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
由: Nguyễn, Tường Phát
出版: (2018)