Advertising management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...

全面介绍

Đã lưu trong:
书目详细资料
主要作者: Aaker, David A.
格式: 图书
语言:Undetermined
出版: Englewood Cliffs, N.J. Prentice-Hall 1987
主题:
标签: 添加标签
没有标签, 成为第一个标记此记录!
Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ