Advertising management
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...
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| 主要作者: | |
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| 格式: | 圖書 |
| 語言: | Undetermined |
| 出版: |
Englewood Cliffs, N.J.
Prentice-Hall
1987
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| 主題: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00950nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_186495 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 168.42 | ||
| 082 | |a 659.1 | ||
| 082 | |b A112 | ||
| 100 | |a Aaker, David A. | ||
| 245 | 0 | |a Advertising management | |
| 245 | 0 | |c David A. Aaker, John G. Mye | |
| 260 | |a Englewood Cliffs, N.J. | ||
| 260 | |b Prentice-Hall | ||
| 260 | |c 1987 | ||
| 520 | |a Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current research and readings, and improved, to encompass more of the advertising process. | ||
| 650 | |a Advertising,Quảng cáo | ||
| 650 | |x Management,Quản lý | ||
| 904 | |i Trúc | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||