Advertising management
Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...
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| Format: | Książka |
| Język: | Undetermined |
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Englewood Cliffs, N.J.
Prentice-Hall
1987
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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