Advertising management

Spanning advertising management, communication, production and promotion, this text looks at the necessary decisions--in the order in which they must be made--involved in the development and execution of an advertising campaign. The "Fifth Edition" has been both updated, to include current...

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Bibliografiske detaljer
Hovedforfatter:	Aaker, David A.
Format:	Bog
Sprog:	Undetermined
Udgivet:	Englewood Cliffs, N.J. Prentice-Hall 1987
Fag:	Advertising,Quảng cáo Management,Quản lý
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Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Advertising management

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