Marketing strategy : A decision-focused approach
Marketing Strategy, 7e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationship...
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| Formato: | Libro |
| Lenguaje: | Undetermined |
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New York
McGraw-Hill Education
2010
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