Customer's new voice : Extreme relevancy and experience through volunteered customer information
The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of...
Đã lưu trong:
| Tác giả chính: | |
|---|---|
| Định dạng: | Sách |
| Ngôn ngữ: | Undetermined |
| Được phát hành: |
Hoboken, N.J.
John Wiley & Sons
2015
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| Những chủ đề: | |
| Các nhãn: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 01363nam a2200217Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_216470 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 020 | |c 31.34 | ||
| 082 | |a 658.8343 | ||
| 082 | |b M126 | ||
| 100 | |a McKean, John | ||
| 245 | 0 | |a Customer's new voice : | |
| 245 | 0 | |b Extreme relevancy and experience through volunteered customer information | |
| 245 | 0 | |c John McKean | |
| 260 | |a Hoboken, N.J. | ||
| 260 | |b John Wiley & Sons | ||
| 260 | |c 2015 | ||
| 520 | |a The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. | ||
| 650 | |a Quan hệ khách hàng,Hành vi khách hàng,Consumer behavior,Customer relations | ||
| 904 | |i Qhieu -Sương, linh | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||