Customer's new voice :

Customer's new voice : Extreme relevancy and experience through volunteered customer information

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The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of...

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Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: McKean, John
Format: Buch
Sprache:Undetermined
Veröffentlicht: Hoboken, N.J. John Wiley & Sons 2015
Schlagworte:
Quan hệ khách hàng,Hành vi khách hàng,Consumer behavior,Customer relations
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
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245 0 |b Extreme relevancy and experience through volunteered customer information 
245 0 |c John McKean 
260 |a Hoboken, N.J. 
260 |b John Wiley & Sons 
260 |c 2015 
520 |a The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of business innovators are tapping into the fresh opportunities with the customer's new voice, this book describes how businesses are transforming "inference-based" predictions of purchase intent with direct consumer knowledge of their actual intentions and buying context. The result: An untouchable/unprecedented level of offer relevancy, experience, and personalized service levels. 
650 |a Quan hệ khách hàng,Hành vi khách hàng,Consumer behavior,Customer relations 
904 |i Qhieu -Sương, linh 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ 

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