Customer's new voice : Extreme relevancy and experience through volunteered customer information

The Customer's New Voice shows businesses how to motivate and transform directly volunteered consumer knowledge into profitable insights, enabling a new echelon of marketing relevancy, customer experience, and personalization. With a deep look at the inner workings of how a modern generation of...

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Bibliographic Details
Main Author: McKean, John
Format: Book
Language:Undetermined
Published: Hoboken, N.J. John Wiley & Sons 2015
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Institutions: Trung tâm Học liệu Trường Đại học Cần Thơ