Build for change : Revolutionizing customer engagement through continuous digital innovation

Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

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Detalhes bibliográficos
Autor principal: Trefler, Alan
Formato: Livro
Idioma:Undetermined
Publicado em: Canada John Wiley & Son, Inc 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Descrição
Resumo:Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.