Build for change : Revolutionizing customer engagement through continuous digital innovation

Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

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書目詳細資料
主要作者: Trefler, Alan
格式: 圖書
語言:Undetermined
出版: Canada John Wiley & Son, Inc 2014
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
實物特徵
總結:Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.