Build for change : Revolutionizing customer engagement through continuous digital innovation

Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.

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Detalles Bibliográficos
Autor principal: Trefler, Alan
Formato: Libro
Lenguaje:Undetermined
Publicado: Canada John Wiley & Son, Inc 2014
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Descripción
Sumario:Consumers have more options than ever before, and ensuring customer loyalty in the modern market means knowing exactly what the customer wants and how to deliver it brilliantly. Build For Change provides actionable guidance for engaging this new connected consumer.