Retailing

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and career...

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Autor principal: Pintel, Gerald
Formato: Libro
Lenguaje:Undetermined
Publicado: Englewood Cliffs, N.J. Prentice-Hall 1977
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