Retailing

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and career...

Полное описание

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Библиографические подробности
Главный автор: Pintel, Gerald
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Язык:Undetermined
Опубликовано: Englewood Cliffs, N.J. Prentice-Hall 1977
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
Описание
Итог:This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face