Retailing
This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and career...
Bewaard in:
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| Formaat: | Boek |
| Taal: | Undetermined |
| Gepubliceerd in: |
Englewood Cliffs, N.J.
Prentice-Hall
1977
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| Onderwerpen: | |
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Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Samenvatting: | This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face |
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