Retailing

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and career...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
1. Verfasser: Pintel, Gerald
Format: Buch
Sprache:Undetermined
Veröffentlicht: Englewood Cliffs, N.J. Prentice-Hall 1977
Schlagworte:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ

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