Retailing
This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and career...
Shranjeno v:
| Glavni avtor: | |
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| Format: | Knjiga |
| Jezik: | Undetermined |
| Izdano: |
Englewood Cliffs, N.J.
Prentice-Hall
1977
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| Teme: | |
| Oznake: |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00967nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_220571 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.87 | ||
| 082 | |b P659 | ||
| 100 | |a Pintel, Gerald | ||
| 245 | 0 | |a Retailing | |
| 245 | 0 | |c Gerald Pintel, Jay Diamond | |
| 260 | |a Englewood Cliffs, N.J. | ||
| 260 | |b Prentice-Hall | ||
| 260 | |c 1977 | ||
| 520 | |a This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face | ||
| 650 | |a Retail trade,Bán lẻ | ||
| 650 | |x Management,Quản trị | ||
| 904 | |i Nguyên | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||