Retailing

This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and career...

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Enregistré dans:
Détails bibliographiques
Auteur principal: Pintel, Gerald
Format: Livre
Langue:Undetermined
Publié: Englewood Cliffs, N.J. Prentice-Hall 1977
Sujets:
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Thư viện lưu trữ: Trung tâm Học liệu Trường Đại học Cần Thơ
LEADER 00967nam a2200205Ia 4500
001 CTU_220571
008 210402s9999 xx 000 0 und d
082 |a 658.87 
082 |b P659 
100 |a Pintel, Gerald 
245 0 |a Retailing 
245 0 |c Gerald Pintel, Jay Diamond 
260 |a Englewood Cliffs, N.J. 
260 |b Prentice-Hall 
260 |c 1977 
520 |a This introduction to the principles and practices of retailing uses a straightforward approach to explore the major aspects of organizational structure, store locations, the buying function, merchandising, advertising and promotion, direct retailing, accounting, expenses, credit, research and careers. It addresses the fast-paced, broad-ranged changes that are confronting practitioners and examines the future that they face 
650 |a Retail trade,Bán lẻ 
650 |x Management,Quản trị 
904 |i Nguyên 
980 |a Trung tâm Học liệu Trường Đại học Cần Thơ