Lời tự thú của một bậc thầy quảng cáo =

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Lời tự thú của một bậc thầy quảng cáo = Confessions of an advertising man

Hiển thị phiên bản (3) khác

Đây là cuốn hồng báo thư cho nhiều thế hệ trong thế giới quảng cáo, là kết tinh trí tuệ sau nhiều năm nghiên cứu, thử nghiệm và trải nghiệm của cái tên đã bước vào huyền thoại - David Mackenzie Ogilvy....

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Prif Awdur:	Ogilvy, David
Fformat:	Llyfr
Iaith:	Undetermined
Cyhoeddwyd:	Hà Nội Thế giới 2016
Pynciau:	Advertising executives,Quản trị quảng cáo Biography,Tiểu sử United States,Hoa Kỳ
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

Eitemau Tebyg

Quảng cáo theo phong cách Ogilvy
gan: Ogilvy, David
Cyhoeddwyd: (2015)

Ogilvy on advertising
gan: Ogilvy, David
Cyhoeddwyd: (1983)

Tâm huyết của một nhà quảng cáo
gan: Ogilvy, David
Cyhoeddwyd: (2000)

Shaping an American institution :
gan: Worthy, James C.
Cyhoeddwyd: (1984)

Câu chuyện của tôi trong ngành quảng cáo và khoa học quảng cáo =
gan: Hopkins, Claude C.
Cyhoeddwyd: (2016)

Lời tự thú của một bậc thầy quảng cáo
gan: Ogilvy, David
Cyhoeddwyd: (2015)

101 + ý tưởng quảng cáo khôn ngoan
gan: Thu Hà
Cyhoeddwyd: (2012)

1001 ý tưởng đột phá trong quảng cáo
gan: Dupont, Luc
Cyhoeddwyd: (2010)

100 ý tưởng viết quảng cáo tuyệt hay :
gan: Maslen, Andy
Cyhoeddwyd: (2015)

Lên một kế hoạch quảng cáo theo pơhong cách Che Guevara
gan: Levinson, Jay Corad
Cyhoeddwyd: (2003)

100 ý tưởng viết quảng cáo tuyệt hay từ những công ty hàng đầu trên khắp thế giới
gan: Maslen, Andy
Cyhoeddwyd: (2011)

Phân tích tác động của quảng cáo truyền hình đến ý định mua hàng của người dân thành phố Cần Thơ :
gan: Ngô, Thị Như Nguyệt
Cyhoeddwyd: (2018)

Phân tích tác động của các hình thức quảng cáo đến nhận thức nhãn hiệu trà đóng chai tại các thành phố ở Đồng bằng sông Cửu Long :
gan: Lê, Ngọc Diễm
Cyhoeddwyd: (2016)

Effective radio advertising
gan: Weinberger, Marc G.
Cyhoeddwyd: (1994)

Quảng cáo truyền hình trong kinh tế thị trường :
gan: Đào, Hữu Dũng
Cyhoeddwyd: (2004)

Luật quảng cáo
Cyhoeddwyd: (2012)

Nghề quảng cáo
gan: Suliagin, lu. A.
Cyhoeddwyd: (2004)

Beyond advertising :
gan: Wind, Yoram
Cyhoeddwyd: (2016)

Ý tưởng này là của chúng mình
gan: Huỳnh, Vĩnh Sơn
Cyhoeddwyd: (2016)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

The end of advertising as we know it
gan: Zyman, Sergio
Cyhoeddwyd: (2002)

Advertising & IMC :
gan: Moriarty, Sandra E.
Cyhoeddwyd: (2015)

Essentials of contemporary advertising
gan: Arens, William F.
Cyhoeddwyd: (2007)

Ảnh hưởng của hoạt động chiêu thị đến mức độ tín nhiệm của khách hàng tại Tp. Cần Thơ đối với dòng thực phẩm chức năng của Công ty Cổ Phần Dược Hậu Giang :
gan: Lê, Thị Thanh Huyền
Cyhoeddwyd: (2018)

Tác động của các yếu tố chiêu thị đến giá trị thương hiệu Viettel Store tại thị trường thành phố Cần Thơ :
gan: Nguyễn, Tường Phát
Cyhoeddwyd: (2018)

Quảng cáo facebook từ A đến Z
gan: Trung Đức
Cyhoeddwyd: (2015)

Madison avenue U. S. A. :
gan: Mayer, Martin
Cyhoeddwyd: (1958)

Vì sao học thành công? =
gan: Watson, Lucinda
Cyhoeddwyd: (2006)

Media planning : a practical guide /
gan: Surmanek, Jim.
Cyhoeddwyd: (1996)

Watch this listen up :
gan: Verklin, David
Cyhoeddwyd: (2007)

Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume /
gan: Verklin David
Cyhoeddwyd: (2007)

Watch this, listen up, click here : inside the 300 billion dollar business behind the media you constantly consume /
gan: Verklin, David.
Cyhoeddwyd: (2007)

Ngôn ngữ quảng cáo =
gan: Luu, Trong Tuan
Cyhoeddwyd: (2011)

Advertising management
gan: Aaker, David A.
Cyhoeddwyd: (1987)

Tâm huyết của một nhà quảng cáo
gan: Ogilvy, David
Cyhoeddwyd: (2000)

Quảng cáo ở Việt Nam :
gan: Phi, Vân
Cyhoeddwyd: (2007)

Nghệ thuật viết quảng cáo :
gan: Schwab, Victor O.
Cyhoeddwyd: (2014)

Tổ chức sự kiện
gan: Lưu, Văn Nghiêm
Cyhoeddwyd: (2009)

Lời hay ý đẹp :
Cyhoeddwyd: (2010)

Contemporary advertising
gan: Arens, William F
Cyhoeddwyd: (2006)