Marketing strategy : A decision-focused approach
This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of...
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| Formato: | Livro |
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| Idioma: | Undetermined |
| Publicado em: |
New York, N.Y.
McGraw-Hill Education
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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