Marketing strategy :

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Marketing strategy : A decision-focused approach

This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of...

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Dades bibliogràfiques
Format:	Llibre
Idioma:	Undetermined
Publicat:	New York, N.Y. McGraw-Hill Education 2005
Matèries:	Marketing,Tiếp thị Management,Quản lý
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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