Marketing strategy : A decision-focused approach
This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of...
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| Format: | Bog |
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| Sprog: | Undetermined |
| Udgivet: |
New York, N.Y.
McGraw-Hill Education
2005
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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Lignende værker
-
Marketing strategy :
af: Walker, Orville
Udgivet: (2010) -
Marketing management :
af: Peter, J. Paul
Udgivet: (2007) -
Customer-Oriented Marketing Strategy
af: Dalgic, Tevfik
Udgivet: (2013) -
Global marketing strategy
af: Chee, Harol
Udgivet: (1998) -
Search marketing strategies :
af: Colborn, James
Udgivet: (2006)