Marketing strategy : A decision-focused approach
This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of...
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| Formato: | Livro |
|---|---|
| Idioma: | Undetermined |
| Publicado em: |
New York, N.Y.
McGraw-Hill Education
2005
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| Assuntos: | |
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| LEADER | 00928nam a2200205Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_226202 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 658.802 | ||
| 082 | |b M345 | ||
| 245 | 0 | |a Marketing strategy : | |
| 245 | 2 | |b A decision-focused approach | |
| 245 | 0 | |c Orville C. Walker Jr. ... [et al.] | |
| 260 | |a New York, N.Y. | ||
| 260 | |b McGraw-Hill Education | ||
| 260 | |c 2005 | ||
| 520 | |a This flexible introduction to the concepts and theories of creating and implementing a marketing strategy focuses on the strategic planning process and marketing's cross/inter-functional relationships. This book will help you integrate what you are learning about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy. | ||
| 650 | |a Marketing,Tiếp thị | ||
| 650 | |x Management,Quản lý | ||
| 910 | |b nthai | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||