Marketing and agribusiness texts N.3 Global agricultural marketing management
This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( r...
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| Format: | Book |
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| Language: | Undetermined |
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Rome
FAO
1997
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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