Marketing and agribusiness texts N.3 Global agricultural marketing management
This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( r...
Shranjeno v:
| Format: | Knjiga |
|---|---|
| Jezik: | Undetermined |
| Izdano: |
Rome
FAO
1997
|
| Teme: | |
| Oznake: |
Označite
Brez oznak, prvi označite!
|
| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
|---|
| Izvleček: | This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( reflecting the project bias ), but not exclusively so. ***) details of the many practical procedures and transactions included in global marketing. |
|---|