Marketing and agribusiness texts N.3 Global agricultural marketing management
This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( r...
שמור ב:
| פורמט: | ספר |
|---|---|
| שפה: | Undetermined |
| יצא לאור: |
Rome
FAO
1997
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| נושאים: | |
| תגים: |
הוספת תג
אין תגיות, היה/י הראשונ/ה לתייג את הרשומה!
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| Thư viện lưu trữ: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| LEADER | 00999nam a2200193Ia 4500 | ||
|---|---|---|---|
| 001 | CTU_22949 | ||
| 008 | 210402s9999 xx 000 0 und d | ||
| 082 | |a 338.17 | ||
| 082 | |b M345/N3 | ||
| 245 | 0 | |a Marketing and agribusiness texts N.3 | |
| 245 | 0 | |b Global agricultural marketing management | |
| 245 | 0 | |c S Carter, FAO | |
| 260 | |a Rome | ||
| 260 | |b FAO | ||
| 260 | |c 1997 | ||
| 520 | |a This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( reflecting the project bias ), but not exclusively so. ***) details of the many practical procedures and transactions included in global marketing. | ||
| 650 | |a agricultural marketing,food trade | ||
| 904 | |i Nguyễn Quang Điền, 980709 | ||
| 980 | |a Trung tâm Học liệu Trường Đại học Cần Thơ | ||