Marketing and agribusiness texts N.3 Global agricultural marketing management

This book provides: *) the theoretical framework for global agricultural management including detinitions of marketing, enumerated analysis, marketing planning, the marketing mix and marketing evaluation and control. **) numerous case studies and examples drawn from Eastern and Southern Africa ( r...

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Opis bibliograficzny
Format:	Książka
Język:	Undetermined
Wydane:	Rome FAO 1997
Hasła przedmiotowe:	agricultural marketing,food trade
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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Marketing and agribusiness texts N.3 Global agricultural marketing management

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