Winning the story wars : Why those who tell--and live--the best stories will rule the future
Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...
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| Format: | Book |
| Language: | Undetermined |
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Boston, Mass.
Harvard Business Review Press
2012
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| Institutions: | Trung tâm Học liệu Trường Đại học Cần Thơ |
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| Summary: | Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, success in the story wars doesn’t come just from telling great stories, but from learning to live them. |
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