Winning the story wars :

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Winning the story wars : Why those who tell--and live--the best stories will rule the future

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Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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Détails bibliographiques
Auteur principal:	Sachs, Jonah
Format:	Livre
Langue:	Undetermined
Publié:	Boston, Mass. Harvard Business Review Press 2012
Sujets:	Tiếp thị,Marketing Khía cạnh xã hội,Social aspects
Tags:	Ajouter un tag Pas de tags, Soyez le premier à ajouter un tag!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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