Winning the story wars :

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Winning the story wars : Why those who tell--and live--the best stories will rule the future

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Winning the Story Wars is a call to arms for business communicators to cast aside broken traditions and join a revolution to build the iconic brands of the future. It puts marketers in the role of heroes with a chance to transform not just their craft but the enterprises they represent. After all, s...

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书目详细资料
主要作者:	Sachs, Jonah
格式:	图书
语言:	Undetermined
出版:	Boston, Mass. Harvard Business Review Press 2012
主题:	Tiếp thị,Marketing Khía cạnh xã hội,Social aspects
标签:	添加标签没有标签, 成为第一个标记此记录!

Thư viện lưu trữ:	Trung tâm Học liệu Trường Đại học Cần Thơ

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